Simply put, it is a powerful electronic tracking system for any of your listings. This unique tool allows you to track your advertising by appending any code you wish at the end of your ActiveListing URL. For example, if you are advertising a listing in the newspaper, your ad should include your listing URL as www.joeagent.com/1234np (1234 represents your listing and “np” can be your code for newspaper). The stats in your control panel will show how many times the code “np” was used. The AdTracker code you create for your different advertising sources is recorded whenever a prospect accesses your pages as a result of acting upon your advertisement. You can have unlimited codes. Obviously, knowing where people are finding your listings lets you more effectively allocate your advertising dollars.